Understanding the needs of the end user allows us to stay focused on what it means to create a successful project. In commercial projects, the end user is the consumer. By creating places that are meaningful, memorable, comfortable and inviting, we begin to lay the framework around which a destination can be built.  Whether its offices, educational institutions, commercial headquarters, or retail development, a well planned and executed setting will be the smiling face that greets all customers, visitors, and employees inviting them back again and again.